Gold's Gym Franchisee Association

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Hi Everyone!

I hope you are all enjoying the holiday season.

I am excited to report that we officially launched the GGFA Group Purchase Program in November. To offer this Program to Gold’s Gym Franchisees is remarkable as it is the only true Group Purchase Program in existence in the Fitness Industry.

The first purchase was Icebox t-shirts, and it went extremely well. We are planning another t-shirt purchase in quarter one of 2010. Other items that are currently being negotiated are credit card processing, deregulated electricity in applicable states, communication solutions (i.e. telephone service, long distance, internet, phone systems), sweat towels, treadmills, and spin bikes.

If you are interested in participating in the GGFA Group Purchase Program, please be sure to complete all surveys related to the topic. Your input is valuable in making the Program successful for all Franchisees.

In other GGFA news, watch for 2010 Owners’ Conference details to be announced in the coming weeks.

Please continue to support the Suppliers who support the Association. As always, I want to encourage everyone, more than ever, to stay informed, get involved, and support the GGFA. There’s a lot in store for 2010!

Ginger Collins
Executive Director
Gold's Gym Franchisee Association
245 Peachtree Industrial Blvd.
Sugar Hill, GA 30518
678-730-0815

Update: $45,000 Gold's Gym "Know Your Own Strength Challenge"

REMINDER: All participating Gold's Gyms must confirm your team's participation to the GGFA Office to be kept informed throughout the competition and national judging process.

Confirm your team's participation by sending an email to the GGFA at support@ggfa.info or contact Deborah Collins at the GGFA Office at 678-730-0815. We will communicate directly with all team franchisees and team leaders that confirm their participation.

If you have any questions, please feel free to contact:

Dave Reiseman at GGI - dreiseman@goldsgym.com - 214-296-5062

Cody Pierce at GGI - cpierce@goldsgym.com - 214-296-5065

Deborah Collins at GGFA - deborah.collins@ggfa.info - 678-730-0815

The first three phases of the $45,000 Gold's Gym Know Your Own Strength Challenge are underway, and by now your gym should be signing up members, recording their measurements and continuing to promote the competition in the gym. But if you haven't yet.....IT'S NOT TOO LATE TO GET INVOLVED AND THERE IS NO COST TO YOU OR YOUR GYM TO PARTICIPATE!! YOUR MEMBERS CAN STILL WIN PART OF THE $45,000 CASH PRIZE!

The first three "flights" launched January 11th, 18th, and 25th, but there is still one more to go (February 1st).

Don't forget....this is a critical opportunity to:

1.) Increase your personal training revenue
2.) Improve retention
3.) Acquire new members!!

More importantly, an in-gym event like the Gold's Gym Challenge is something most LOW COST COMPETITORS CAN'T OFFER!

Important Tips On Making The Gold's Gym Challenge a Success! Share These With Your Staff!

1. Make sure all of the P.O.P./Signage materials are displayed in very visible areas. (Entrance, above water fountains, in the locker rooms.) The POP was delivered to your gym in late November. If you did not receive yours let us know! Contact Dave Reiseman at dreiseman@goldsgym.com or Cody Pierce at cpierce@goldsgym.com or call them at 214-574-4653 for assistance.

2. Have your GGX staff make announcements before and after classes.

3. Make announcements on your PA system.

4. Have your personal trainers encourage all of their clients to sign up and bring a friend.

5. Have your front desk staff ask people if they have heard of the Challenge when they sign in. Utilize the Tips and Journal brochures in your kit!

6. Make sure ALL of your sales people are explaining the Challenge on every gym tour.

There are also training documents online on the Gold's Gym Intranet.

Good luck to you and your Team!

Fellow Franchisees,

With the Owners’ Conference behind us and a new CEO ahead of us, it seems like there is a lot for us to address.

We had a very productive Owners' Conference, even with the news of James Weaver’s departure coming in the middle of the second day. It isn’t my intent to recap the events of the Owners' Conference, but rather to emphasize the need for Franchisees to stick together as GGFA members. This serves a dual purpose, both of which attribute to the benefit of our entire Gold’s Gym Family.

First, when stability is reached at GGI, and I believe it will be, the GGFA represents an organized voice for the Franchisees in dealing with issues and for building the brand together with GGI.

Secondly, if there is instability at GGI, a strong GGFA gives Franchisees the mechanism for reaching out to other Franchisees for help and support.

We welcome the opportunity to work with the new CEO, Jim Snow, and we had a constructive first meeting in our National Franchise Council call on Tuesday, October 13.

We thank James Weaver for helping the Gold’s Gym Franchisee be better off today than we were a year ago. We fully expect our working relationship with Jim Snow to be a positive and productive one that creates more value in the Gold’s Gym brand for both the Franchisees and the Franchisor and helps us all to be better off with each passing year.

For those of you that attended the Owners' Conference, thank you. For those of you that did not attend, the Gold’s Gym brand needs your involvement.

Stay vigilant. Stay diligent.

Blair C. McHaney
President of the Gold's Gym Franchisee Association

We Thank the Following Suppliers for Sponsoring This Message!

Online Conversations

Get involved on our online discussions! An online communication community exists within the website. In order to view and participate in a discussion on various topics and issues, you must be logged in. If you are a GGFA member and have already received access to the website, simply login above or to the right. From the Extranet page, click on the online conversations link and you will be directed into the forum. To request access for the first time, click on the Register link above or to the right and complete the registration page. If you are a GGFA member, you will receive an email, confirming your login access is activated. If you are not currently a GGFA member, you will receive an email, guiding you through the process to membership. Once your membership is established, your GGFA website access will be activated.

Register for the IHRSA Convention NOW!

Registration for the upcoming IHRSA Convention is well underway!

Following a 'recession-defying', successful convention and trade show last March in San Francisco, the entire IHRSA Team is busy preparing for a return to San Diego, California, March 10-13, 2010, for the 29th Annual International Convention & Trade Show.

Gold's Gym franchisees that are IHRSA members receive special registration pricing so you can enjoy IHRSA 2010 at a great value, only $495 for four days, a savings of $300 on the onsite registration rate. Visit http://www.ihrsa.org/go2010 and use promotional code FRAN10.

We hope you can join us for the annual GGFA Cocktail Reception at the beautiful San Diego Marriott Gaslamp Quarter. This will be the place to connect with your fellow franchisees!

If you have any questions, please contact Deborah Collins via email at deborah.collins@ggfa.info or in the GGFA Office at 678-730-0815. See you in San Diego!

Not yet an IHRSA Member? For only $250 per club, you can join the world's only health club trade association and enjoy outstanding benefits, including member-only pricing to IHRSA 2010. For more information, please contact your professional IHRSA Membership Specialist, Bob Pelletier at rp@ihrsa.org.

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