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Golds Gym Franchisee Association
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Please click on the cover below to view the March/April issue of The VoicE.
We Thank the Following Suppliers for Sponsoring This Message!
Hi Everyone!
I hope the first two months of 2010 have been great ones for you and that the balance of the year will continue to yield you success. Here in the GGFA office, we have been diligent in refining current initiatives and innovating new ideas that can help you in your business.
We are very excited to present one of the newest projects…”The Voice”, the official magazine of the GGFA. Our goal is to bring you feature articles and informative columns from trusted sources inside our Brand and from the health club industry at large. The contents are designed for you and for your management and fringe staff.
In our first issue, Rick Caro – industry leader and research expert – shares information for you on competition. This will be a large educational initiative of the GGFA this year. Aaron Lieberman, Chief Development Officer of Titan Fitness (owner of 16 Gold’s Gyms), features the topic of how to prepare a cost analysis of your gym. Both Rick and Aaron’s articles will be of interest to owners and your senior management. PTonthenet, a GGFA partner, is the industry’s premier online education resource for fitness professionals. They provided an educational article that you will want to pass to your personal training department.
You will also find news, announcements and GGFA member spotlights to enjoy and keep you up to date. We have been very excited about our partnership with Club Solutions Magazine who was chosen to produce “The Voice”.
Please continue to support the Suppliers who support the Association. As always, I want to encourage everyone, more than ever, to stay informed, get involved, and support the GGFA. There’s a lot in store for 2010!
Ginger Collins
Executive Director
Gold's Gym Franchisee Association
245 Peachtree Industrial Blvd.
Sugar Hill, GA 30518
678-730-0815
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2010 GGFA Regional Round Table Meetings
Sponsored by:
   
We are launching the Northeast and Southeast Regional Round Table events in two host cities: New York and Atlanta.
The GGFA is providing an interactive format to its members for a comprehensive education and discussion on the High Volume Low Cost competitive model.
Dates, locations and topics for the Central and Western Regions will soon be announced!
A $99, non-refundable registration fee applies for this members-only event. Attendees may request to bring up to 2 key staff members, space permitting and owners having first right to attend.
Register Today - Space is Limited!
These Round Table events will be limited to 35 attendees on a first-come, first-serve basis, so we recommend you sign up today to secure your seat!
Complete and return it to the GGFA via scan/email to deborah.collins@ggfa.info. Additional logistical details will be provided to all attendees.
Northeast Regional Round Table Meeting
Tuesday, March 16, 2010
Grand Hyatt New York
Located at Grand Central Station
109 East 42nd Street
New York, NY 10019
212-883-1234
The GGFA has secured a hotel room block at a rate of $219/night, single or double, for event attendees. Contact the hotel at (800)233-1234 to place your reservation for the GGFA Round Table.
Early Bird Registration Ends March 8!
Southeast Regional Round Table Meeting
Thursday, March 25, 2010
Body Training Systems
2130 Newmarket Parkway
Marietta, Georgia 30067
Hotel recommendation for event attendees - Hyatt Regency Suites
Atlanta Northwest, located at 2999 Windy Hill Road, Marietta, GA,
30067. For special $109/night rate, see the following instructions.
To make reservations on-line:
Go on-line to http://www.atlantasuites.hyatt.com.
Scroll down to where it is says Group/Corporate # and type in 3360.
Your rate of $109 will come up which includes Continental Breakfast
and Internet. This rate is also valid for any vendors.
Once you choose the type of accommodations, and guarantee the
reservation with the preferred credit card, our E-concierge system will
send a confirmation email with all details.
To make reservations via phone:
Call our 1-866-620-8589 Reservations line.
Request BTSY as your corporate code and give them your dates of
travel. Our reservations agents will be able to pull your rate of $109
and will give you a confirmation over the phone.
Early Bird Registration Ends March 12!
GGFA Regional Round Table Agenda
Northeast and Southeast Regions
8:30 a.m. Registration
8:45 a.m. Coffee Service
9:00 a.m. Round Table Welcome & Introduction - Ginger Collins
9:10 a.m. Rick Caro & Joe Cirulli
12:00 p.m. Lunch
1:00 p.m. Round Table Resumes - Bruce Ebel, Leo Gutierrez and Paul Summers
5:00 p.m. Round Table event ends
Hear the latest information on the low cost competition model, understanding it, ideas and strategies on how to fight it and Q&A with industry experts, Rick Caro and Joe Cirulli. Gold's Gym franchisees and GGFA members, Bruce Ebel and Leo Gutierrez who have hands on experience in the field against these models will share their strategies and tactics in battling successfully this type of concept. Paul Summers has great knowledge in this area also and will be on hand to assist in answering your questions.
About Rick Caro.....
Rick Caro is a 35-year club industry veteran with experience as an owner, operator and consultant. He has more experience than anyone else in the conducting independent market analyses, club valuations and serving as an expert witness in club legal matters. He has been a Chairman & Director of club companies as well as an Advisory Board member of smaller club groups. He is considered a guru of club finances.
About Joe Cirulli.....
Joe Cirulli developed his passion for fitness at a very young age and eventually that passion blossomed into a fitness business that is now recognized around the world. Joe owns two co-ed health clubs and one women's only health club in Gainesville, Florida with a combined membership of over 28,000 loyal customers.
About Bruce Ebel and Leo Gutierrez....
Owners of over 10 Gold's Gym locations in Virginia, South Carolina, Maryland and Pennsylvania, Bruce and Leo have worked together for a number of years. Hear as they share their experience in dealing with the HVLC competition in their markets.
About  Paul Summers....
Recently promoted to Sr. Director of U.S. Franchise Operations for Gold's Gym Franchising, Paul oversees all U.S. Regional Field Managers and is responsible for recruiting, qualifying and supporting all new franchise business production in the U.S. Paul was formerly an RFM for the Mid-Atlantic territory and was also responsible for the northeast U.S. Paul has over 20 years in the fitness business and has visited Saudi Arabia and Indonesia as the GGF representative. He is a member of the National Franchise Council (NFC), along with Joel Tallman and Jim Snow
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Fellow Franchisees,
With the Owners’ Conference behind us and a new CEO ahead of us, it seems like there is a lot for us to address.
We had a very productive Owners' Conference, even with the news of James Weaver’s departure coming in the middle of the second day. It isn’t my intent to recap the events of the Owners' Conference, but rather to emphasize the need for Franchisees to stick together as GGFA members. This serves a dual purpose, both of which attribute to the benefit of our entire Gold’s Gym Family.
First, when stability is reached at GGI, and I believe it will be, the GGFA represents an organized voice for the Franchisees in dealing with issues and for building the brand together with GGI.
Secondly, if there is instability at GGI, a strong GGFA gives Franchisees the mechanism for reaching out to other Franchisees for help and support.
We welcome the opportunity to work with the new CEO, Jim Snow, and we had a constructive first meeting in our National Franchise Council call on Tuesday, October 13.
We thank James Weaver for helping the Gold’s Gym Franchisee be better off today than we were a year ago. We fully expect our working relationship with Jim Snow to be a positive and productive one that creates more value in the Gold’s Gym brand for both the Franchisees and the Franchisor and helps us all to be better off with each passing year.
For those of you that attended the Owners' Conference, thank you. For those of you that did not attend, the Gold’s Gym brand needs your involvement.
Stay vigilant. Stay diligent.
Blair C. McHaney
President of the Gold's Gym Franchisee Association
We Thank the Following Suppliers for Sponsoring This Message!
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The GGFA and GGI are hosting a special webinar to discuss two very import topics related to the $45,000 Gold’s Gym Challenge:
* How to keep momentum going with your Challengers!
* Important details of the submission process!
Making sure that all of your participants are engaged, get results and “cross the finish line” is key to a successful Challenge. In addition, it is CRITICAL that your staff know all of the details on exactly how to submit your local winners for national judging.
ONE MISTAKE IN YOUR SUBMISSION ENTRY CAN DISQUALIFY YOUR MEMBER FROM THEIR SHARE OF THE $45,000 PRIZE POOL!!
Please make sure to have any employees involved in the Challenge at your gym attend this important webinar!
Monday, March 22nd – Please note the time in your timezone:
2:00 pm, EST | 1:00 pm, CST | 12:00 pm, MST | 11:00 am, PST
Reminder: The judging date is Thursday, May 20, 2010 at the GGFA offices in Atlanta.
All teams should be registered by the GGFA by contacting:
For questions about the Challenge contact:
Dave Reiseman at GGI
Dave Reiseman
Online Conversations
Get involved on our online discussions! An online communication community exists within the website. In order to view and participate in a discussion on various topics and issues, you must be logged in. If you are a GGFA member and have already received access to the website, simply login above or to the right. From the Extranet page, click on the online conversations link and you will be directed into the forum. To request access for the first time, click on the Register link above or to the right and complete the registration page. If you are a GGFA member, you will receive an email, confirming your login access is activated. If you are not currently a GGFA member, you will receive an email, guiding you through the process to membership. Once your membership is established, your GGFA website access will be activated.
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Register for the IHRSA Convention NOW!
Registration for the upcoming IHRSA Convention is well underway!
Following a 'recession-defying', successful convention and trade show last March in San Francisco, the entire IHRSA Team is busy preparing for a return to San Diego, California, March 10-13, 2010, for the 29th Annual International Convention & Trade Show.
Gold's Gym franchisees that are IHRSA members receive special registration pricing so you can enjoy IHRSA 2010 at a great value, only $495 for four days, a savings of $300 on the onsite registration rate. Visit http://www.ihrsa.org/go2010 and use promotional code FRAN10.
 We hope you can join us for the annual GGFA Cocktail Reception at the beautiful San Diego Marriott Gaslamp Quarter. This will be the place to connect with your fellow franchisees!
If you have any questions, please contact Deborah Collins via email at deborah.collins@ggfa.info or in the GGFA Office at 678-730-0815. See you in San Diego!
Not yet an IHRSA Member? For only $250 per club, you can join the world's only health club trade association and enjoy outstanding benefits, including member-only pricing to IHRSA 2010. For more information, please contact your professional IHRSA Membership Specialist, Bob Pelletier at rp@ihrsa.org.
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Information Column
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What is the future of fitness?
Competition, technology and demographics will transform the fitness industry in our lifetimes, according to new research.
A year-long study by The Nielsen Company has created The Future of Fitness, a White Paper commissioned and published by Les Mills International (a Gold-level Supplier of the GGFA).
The White Paper foresees ‘easier, quicker and cheaper fixes’ emerging for problems like weight control, physical strength, wellness promotion and beauty enhancement. As technology and healthcare advance, the very definitions of ‘fitness’, ‘health’, ‘fitness industry’ and ‘health clubs’ may change.
Is this peril or opportunity? Decide for yourself: download the White Paper and join the on-line conversation at the Future of Fitness website.
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