ABOUT THE GGFA WEBINAR PROGRAM . . .
As a Gold's Gym Franchisee, you are part of the brand that leads the industry. The GGFA is committed to providing you with the tools and knowledge that will help you to build and sustain your business.
Our Webinar program is broken down into the following series:
GGFA Educational Series - Presented by industry experts, SPN members and your fellow franchisees, these webinars will cover topics such as industry and market updates, marketing strategies, best practices and lease negotiation.
Lunch and Learn Series - Designed to give you and your staff insight for all areas of your club including Staff Design and Compensation, Successful Profit Centers, Sales Team Building and Member Networking.
GGFA Member Update Series - Featuring a GGFA Board Member, this is an informal half hour to keep you informed on what the GGFA is doing to support you and your business.
Higher Education Series - Developed to educate your PT, Group Exercise and high level managers, held in multiple sessions
The overall program combines the knowledge of experts in key areas of club success, and information sharing by your fellow franchisees who have created best practices with a proven successful track record. In addition, suppliers who are members of the GGFA Supplier Partnership Network (SPN) are involved to provide an educational component or to showcase specific areas of their business that can enhance your club operation.
Webinars are a benefit of GGFA Membership, so participation for members and their staff is provided complimentary with unlimited use. If you are currently not a member of the GGFA, we encourage you to join today and begin taking advantage of this valuable benefit! There is a $50/person pre-paid fee for non-members and their staff.
To sign up for a webinar, click on the Register Now icon and follow the instructions on the invitation to register. You will receive an email confirmation to the address you provide. On the date of the webinar, open your confirmation email and follow the steps to join the session. Allow 5-10 minutes to get set up - we will begin on time!
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Get on the Offense!
Ideas and Initiatives to REALLY Beat Low Priced Competitors
Join us for a Webinar on Wednesday, February 22, 2012
1:00 pm - 2:30 pm EST
Sponsored By:
Presenter: Don Murphy, Hudson Valley Gold’s Gyms
This engaging presentation will take you through several strategies and initiatives implemented by the Hudson Valley Gold’s Gym Organization (HVGG). During their 4-year battle against 5 Planet Fitness locations and other local competitors, HVGG has implemented new ideas and approaches to their business. Learn firsthand about initiatives that will enable you to get on the offense and become PRO-ACTIVE in the approach to your Gold’s Gym business. These ideas will enable you to truly increase the VALUE of your Gold’s Gym offering in your markets during 2012, rather than simply reacting in a defensive mode to what the competition is doing around them.
Avoid the price war and learn new ways to increase the value of your Gold’s Gym offering. The following will be presented in detail:
1. The development of a universal value proposition for your staff (i.e. how do you or YOUR staff respond when someone asks, “Why should I pay a bit more to join Gold’s Gym?”). This will include an easy-to-understand value proposition and comparison chart for prospective members.
2. HVGG’s introduction of a two-tiered monthly payment plan, and elimination of long term contracts.
3. A cancellation policy that leaves exiting members delighted with your service, assuring their future return.
4. Development of a Gold’s Gym alumni program (for cancelled members).
5. Enhanced focus on new member assessments with “Fitness Coaches” (a new role recently developed by HVGG in their organization).
6. Amazing outreach – The Gold’s Gym Perx program, expanding the privileges of a Gold’s Gym membership to other businesses in your community.
7. Ready-Set-Gold’s, the new member education program that received the award for “Best Member On-Boarding” in 2010.
Title: Get on the Offense! Ideas and Initiatives to REALLY Beat Low Priced Competitors
Date: Wednesday, February 22, 2012
Time: 1:00 pm - 2:30 pm est