ABOUT THE GGFA WEBINAR PROGRAM . . .
As a Gold's Gym Franchisee, you are part of the brand that leads the industry. The GGFA is committed to providing you with the tools and knowledge that will help you to build and sustain your business.
Our Webinar program is broken down into the following series:
GGFA Educational Series - Presented by industry experts, SPN members and your fellow franchisees, these webinars will cover topics such as industry and market updates, marketing strategies, best practices and lease negotiation.
Lunch and Learn Series - Designed to give you and your staff insight for all areas of your club including Staff Design and Compensation, Successful Profit Centers, Sales Team Building and Member Networking.
GGFA Member Update Series - Featuring a GGFA Board Member, this is an informal half hour to keep you informed on what the GGFA is doing to support you and your business.
Higher Education Series - Developed to educate your PT, Group Exercise and high level managers, held in multiple sessions
The overall program combines the knowledge of experts in key areas of club success, and information sharing by your fellow franchisees who have created best practices with a proven successful track record. In addition, suppliers who are members of the GGFA Supplier Partnership Network (SPN) are involved to provide an educational component or to showcase specific areas of their business that can enhance your club operation.
Webinars are a benefit of GGFA Membership, so participation for members and their staff is provided complimentary with unlimited use. If you are currently not a member of the GGFA, we encourage you to join today and begin taking advantage of this valuable benefit! There is a $50/person pre-paid fee for non-members and their staff.
To sign up for a webinar, click on the Register Now icon and follow the instructions on the invitation to register. You will receive an email confirmation to the address you provide. On the date of the webinar, open your confirmation email and follow the steps to join the session. Allow 5-10 minutes to get set up - we will begin on time!
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How Does 2012 Shape Up For Your Gym & Company?
Join us for a Webinar on Wednesday, January 18, 2012
1:00 pm - 2:00 pm EST
Sponsored By:
We are privileged to welcome veteran of the health club industry and financial and market expert, Rick Caro, to kick-off the new year with an informative forecast.
Rick Caro will lead a webinar that addresses the upcoming 2012. He will focus on:
1. Trends learned from 2011
2. What you said about 2012 in a GGFA Owners’ survey
3. Some key data from a variety of sources
4. What others see as trends
This is a must-attend for all Gold's Gym franchisees!
Rick Caro always assembles key nuggets of information and shares them with the Gold's Gym owners and senior management. Rick serves on the GGFA Think Tank Panel and has delivered a forecast message to the Gold’s Gym franchisees at the beginning of each year since the introduction of the GGFA Educational webinar program.
Sign up by clicking on the "Register Now" button and complete the fields. GGFA members will receive an email confirmation with a link to join the webinar, complimentary of your membership benefits.
Non-members are welcome to join us. Upon signing up, you will be contacted to set up the payment of the session fee or establish your membership with the GGFA and have access to this and the many benefits of membership.
When joining the webinar, we recommend selecting a telephone connection for your audio, so that you can have open dialogue with our presenter.
For assistance, contact Deborah Collins at deborah.collins@ggfa.info or 678-361-5385.
We look forward to having you join us!
Title: How Does 2012 Shape Up For Your Gym & Company?
Date: Wednesday, January 18, 2012
Time: 1:00 pm - 2:00 pm est
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Get on the Offense!
Ideas and Initiatives to REALLY Beat Low Priced Competitors
Join us for a Webinar on Wednesday, February 22, 2012
1:00 pm - 2:30 pm EST
Sponsored By:
Presenter: Don Murphy, Hudson Valley Gold’s Gyms
This engaging presentation will take you through several strategies and initiatives implemented by the Hudson Valley Gold’s Gym Organization (HVGG). During their 4-year battle against 5 Planet Fitness locations and other local competitors, HVGG has implemented new ideas and approaches to their business. Learn firsthand about initiatives that will enable you to get on the offense and become PRO-ACTIVE in the approach to your Gold’s Gym business. These ideas will enable you to truly increase the VALUE of your Gold’s Gym offering in your markets during 2012, rather than simply reacting in a defensive mode to what the competition is doing around them.
Avoid the price war and learn new ways to increase the value of your Gold’s Gym offering. The following will be presented in detail:
1. The development of a universal value proposition for your staff (i.e. how do you or YOUR staff respond when someone asks, “Why should I pay a bit more to join Gold’s Gym?”). This will include an easy-to-understand value proposition and comparison chart for prospective members.
2. HVGG’s introduction of a two-tiered monthly payment plan, and elimination of long term contracts.
3. A cancellation policy that leaves exiting members delighted with your service, assuring their future return.
4. Development of a Gold’s Gym alumni program (for cancelled members).
5. Enhanced focus on new member assessments with “Fitness Coaches” (a new role recently developed by HVGG in their organization).
6. Amazing outreach – The Gold’s Gym Perx program, expanding the privileges of a Gold’s Gym membership to other businesses in your community.
7. Ready-Set-Gold’s, the new member education program that received the award for “Best Member On-Boarding” in 2010.
Title: Get on the Offense! Ideas and Initiatives to REALLY Beat Low Priced Competitors
Date: Wednesday, February 22, 2012
Time: 1:00 pm - 2:30 pm est